José Navarrete Martínez is a dynamic and multilingual business leader with extensive experience in project and general management, tourism, higher education, and market research. With over 15 years of international expertise spanning Ecuador, Switzerland, and the United States, he has developed a strong background in business development, marketing, customer service, and change management.

Travel and Adventure Show in Washington DC 2024

Currently, José is an active member of SITE and serves as Latin American Representative for the International Management Institute in Switzerland and is also the President of Pushaq S.A., a Latin American Destination Management Company (DMC) based in Ecuador, where he successfully relaunched the company post-pandemic and leads tailor-made excursion planning and incentive travel. His leadership experience extends from travel to education, having worked as Sales and Marketing Director in the Luxury Cruising industry, to Executive Education Manager and Associate Researcher at the St. Gallen Institute of Management, where he promoted executive education services and conducted research on sustainable development.

Previously, José held various leadership roles in the tourism and education sectors, including as Professor at Universidad de las Américas in Ecuador, where he taught marketing, consumer behavior, and tourism promotion while mentoring undergraduate students. His industry expertise is further reflected in his work with luxury tourism operations, cruise management, and digital travel marketing, contributing to award-winning projects and innovative business strategies.

José is currently working on his Doctoral Degree in International Tourism (expected 2025) from Universidad Anáhuac, Mexico, and has earned multiple master’s degrees in Cybersecurity & Business Continuity, Business Intelligence & Big Data, and Business Administration with a major in Tourism from prestigious universities in Spain and Switzerland. His consultancy and certifications in financial management, big data, and hospitality analytics further complement his expertise.

Fluent in Spanish, English, and working knowledge of German, José is a passionate advocate for sustainable tourism and innovation, dedicated to fostering impactful collaborations and advancing responsible business practices worldwide.

_{Jose Navarrete Pushaq S.A. Mobile: (+593) 99 436 5622 Email: jose@pushaq.com   www.pushaq.com}