Lisa Deleon, DMCP, is the Vice President of Global Sales for Terramar DMC. She leads a dynamic team of sales professionals across 15 locations in three countries. Lisa has over 25 years of experience in the destination management industry. For a decade, she was the proud owner of a single DMC before joining the Terramar organization. Beginning her career in operations, Lisa was driven by a passion for flawless execution, and creating unforgettable events before discovering her talent for sales and building lasting relationships. Lisa has also dedicated 15 years to serving on the ADMEI (Association for Destination Management Executives International) Certification & Accreditation Board, helping shape global standards for DMCs. When she’s not setting industry benchmarks, Lisa’s greatest joys are skiing, hiking, and spending time with her three kids.