The Art of Negotiation: Taking the Agency Approach to the New DMC Landscape | Sales (Arlington C)

As the DMC industry evolves, mastering negotiation is crucial for thriving in today’s competitive landscape. This session dives into key insights from ADMEI’s 2021 whitepaper, exploring the shift and the challenges related to an agency-style approach. Learn how to strengthen partnerships, enhance value propositions, and leverage new tools to navigate client demands. From pricing strategies to collaboration techniques, this session will equip you with the skills to negotiate effectively and drive success in the modern DMC environment.